Students browse explore consider wonder intend before they commit.

Tandem is designed to capture it all, giving Students' Unions behavioural insight into what students explore and consider before any attendance is ever recorded.

Validation

Launched and validated
at Warwick SU

Tandem has been a positive addition to student life at Warwick. Feedback from students and sport/society committees has been consistently positive. One of the best things about Tandem was how straightforward the setup and rollout were: the Tandem team handled onboarding, support and implementation end-to-end, allowing the app to go live quickly with minimal time or resource required from our team. Based on our experience, it seems highly likely that other Students' Unions would also find significant value in introducing Tandem.
Warwick Students' Union

Warwick Students' Union

Partner institution, currently live

"It has made my life easier as we have attracted members to our club through Tandem."

Mixed Netball

Mixed Netball

Society committee, Warwick

"Being able to see who is interested in our events, before they attend, is great."

Welsh Society

Welsh Society

Society committee, Warwick

"Tandem has been really easy to use so far, and feedback is acted on quickly."

Discourse Society

Discourse Society

Society committee, Warwick

"Such a good idea and it really helps both societies and students connect."

Spanish Studies

Spanish Studies

Society committee, Warwick

"It has made my life easier as we have attracted members to our club through Tandem."

Mixed Netball

Mixed Netball

Society committee, Warwick

"Being able to see who is interested in our events, before they attend, is great."

Welsh Society

Welsh Society

Society committee, Warwick

"Tandem has been really easy to use so far, and feedback is acted on quickly."

Discourse Society

Discourse Society

Society committee, Warwick

"Such a good idea and it really helps both societies and students connect."

Spanish Studies

Spanish Studies

Society committee, Warwick

The gap

You measure outcomes. Not intent.

Most Students' Unions can report on membership numbers, event attendance, and ticket sales. These are post-decision metrics: they record what students did after they committed.

What they cannot measure is what happened before that decision: which societies a student browsed but never joined, which events they viewed repeatedly but never attended, where interest dropped off and why.

That gap, between consideration and conversion, is where student engagement is lost.

See how Tandem closes it →
Tandem measures Current systems
Society browse behaviour
Not recorded
Interest before attendance
Not recorded
Event drop-off signals
Not recorded
Pre-decision intent data
Not recorded
Membership sign-ups
Membership sign-ups
Event attendance
Event attendance
What Tandem does

The student intent layer

Every browse, every event viewed and not acted on. A signal your current systems never capture.

Step 1

Students Discover

Every society, sports club and event at your union, all in one feed. Students browse everything without checking ten different Instagram pages.

Step 2

Interest Before Commitment

Students save events and follow societies before they commit. Tandem captures this intent, recording interest long before any attendance is confirmed.

Step 3

Intent Captured

Every browse, every event viewed and not acted on. Tandem records it all. Pre-decision behaviour that your current systems never see.

Step 4

Your Union Gets Insight

Actionable behavioural intelligence delivered to your Students' Union. Understand where interest is building, and where students are dropping off.

Students discovering societies at a freshers fair
Discover
Student showing interest by saving events on their phone
Interest
Student browsing events on phone while walking through campus
Intent
Behavioural insight dashboard for Students Unions
Insight
For Students' Unions

Understand your students earlier.

We are onboarding new institutions for a 2026 rollout. Get in touch to learn how Tandem could work at your union.